Cicada Momentum

  • Client

    Cicada Properties

  • Desciplines Used

    Brand Strategy, Performance Optimization, Digital Strategy, SEO

  • The Engagement

    With the platform in place, Nuevexa scaled Cicada’s performance across digital touchpoints. Our campaigns were precise — focused on conversion outcomes, high-intent keywords, and data-driven storytelling. Cicada quickly rose across organic rankings, achieved a 47% lift in qualified traffic, and observed greater reservation intent through owned channels.
 

Seamless Experience, Everywhere

Our ad strategy prioritized mobile-first experiences — from scroll-triggered callouts to landing pages designed for fingertip clarity. Every touchpoint was optimized for clarity, speed, and intent.

Intelligence Behind the Interface

  • Conversion-optimized landing experiences
  • Retargeting architecture across Meta & Google
  • Real-time funnel analysis with custom dashboards
  • Geo-optimized bidding across key demand zones

01Context & Opportunity

Despite a well-located property and growing guest reviews, Cicada’s digital conversion lagged behind industry benchmarks. Paid traffic wasn’t converting, and there was no clear attribution model to fine-tune ROI.

02 Friction to Resolve

  • Paid media lacked cohesive landing environments
  • No retargeting strategy to support full-funnel engagement
  • Analytics offered no insight beyond vanity metrics

03 Our Resolution

Nuevexa deployed a data-led, multi-channel growth engine — pairing real-time analytics with intent-driven media buying. High-converting visuals, premium keywords, and silent funnel tracking turned Cicada’s campaigns into ROI-producing assets.