Cicada Momentum

  • Client

    Cicada Properties

  • Desciplines Used

    Brand Strategy, Executive Social Media Management, High-Impact Content Marketing, Visual Identity

  • The Engagement

    We shaped Cicada’s social identity into one that exudes intentional luxury. Every caption, photo, and reel told a story — of slow mornings, quiet elegance, and curated escapes. This wasn’t just content; it was persona crafting. Engagement surged by 62%, with elevated followers and increased direct traffic.
 

Seamless Experience, Everywhere

We built vertical-first campaigns, with stories and reels engineered to hold attention and prompt action. Motion design and visual flow kept content immersive while anchored in brand tonality.

Intelligence Behind the Interface

  • Automated weekly content calendar with scheduling workflows
  • Strategic influencer placement with micro and mid-tier creators
  • Instagram analytics integrated

01Context & Opportunity

While Cicada’s hospitality offering was memorable, its digital voice lacked coherence. Disconnected visuals and inconsistent tone reduced brand trust and limited social proof.

02 Friction to Resolve

  • Lack of consistency across platforms
  • No emotional narrative or visual arc
  • Limited analytics to inform content performance

03 Our Resolution

Nuevexa curated a brand persona rooted in hospitality storytelling. We engineered a distinct narrative, clear visual tone, and modular content systems for continuous, high-aesthetic social presence