Cicada
Momentum
- Category
- Brand Strategy & Positioning
- Client
- Cicada
From Platform to Performance
With their new flagship website in place, the next challenge for Cicada Properties was to transform it from a beautiful digital asset into a high-performance growth engine. Our mandate was to architect and execute a data-driven strategy to increase qualified traffic, drive direct bookings, and deliver a measurable return on investment.
Engineered for Conversion
We developed a full-funnel strategy where every touchpoint was meticulously optimised for conversion. From high-intent ad creative to frictionless landing pages, the entire user journey was designed to guide potential guests from initial interest to final reservation.
- Conversion-optimised landing pages for all campaigns
- A full-funnel retargeting strategy to nurture leads
- Advanced analytics and attribution modelling
- Data-driven media buying in key geographic markets
The Plateau of Potential
Despite a stunning new website and excellent guest reviews, Cicada’s direct booking conversions lagged behind industry benchmarks. Their initial forays into paid traffic were inefficient and untrackable, providing no clear insight into what was working or how to improve performance.
The mandate was to move beyond vanity metrics and build a predictable growth model. This required a cohesive strategy to not only attract high-intent traffic through both organic and paid channels but also to implement a robust analytics framework to measure and optimise the entire conversion funnel.
The Mandate for Measurable Growth
The Integrated Growth Engine
Nuevexa architected and deployed a multi-channel performance marketing engine. We established a sophisticated analytics foundation to track the complete customer journey, then launched targeted paid media and SEO campaigns designed to capture high-value traffic and guide it through a meticulously optimised conversion path.
The Commercial Acceleration
The new growth engine delivered immediate and sustained results, dramatically increasing the volume of qualified leads and direct bookings through Cicada’s owned digital channels. This successfully reduced their reliance on third-party booking platforms and significantly improved profitability.
- Established a predictable pipeline of high-intent booking traffic.
- Dramatically improved return on advertising spend (ROAS).
- Achieved dominant visibility in high-value organic search terms.
Our Performance Philosophy
A world-class website is only half the solution. True digital growth happens when you pair a high-performance platform with an equally high-performance marketing engine. Our core insight was that the ad and the landing experience are two sides of the same coin. By owning and optimising the entire journey from the first click to the final conversion we were able to deliver compounding returns and create a true competitive advantage for our client.
Let's shape
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