Privacy Policy

1.Purpose

This Privacy Policy outlines Nuevexa's data handling practices as they relate to non-submitted, passive browsing of our website. It reflects our commitment to data protection in alignment with international privacy frameworks including, but not limited to, the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), DIFC Data Protection Law, and other relevant statutes.

2.Categories of Data Collected

When accessing our website, the following categories of data may be collected automatically:

• Technical Data: Browser type, operating system, device identifiers, screen resolution, language preferences.
• Usage Data: Session durations, click-paths, traffic sources, interactions with on-site elements.
• Network Data: IP address, geolocation, referring URLs, access timestamps.

All data collected is anonymised and aggregated where possible, and does not by itself identify any individual.

3.Legal Basis for Processing

Data is processed under the lawful bases of:

• Legitimate interest (e.g., to monitor and improve site performance, ensure platform integrity)
• Compliance with legal obligations (e.g., to detect and prevent fraud or abuse)
• Consent (where required, such as for non-essential cookies)

4.Use of Cookies and Analytical Technologies

We utilise cookies and equivalent tracking technologies for:

• Session management
• Web performance diagnostics
• Aggregated analytics (e.g., Google Analytics 4)

Visitors are notified of cookie usage via a consent mechanism upon entry and may manage preferences at any time.

5.Third-Party Services

Nuevexa engages reputable and compliant infrastructure providers solely for the purpose of hosting and securing this site. These entities operate under data processing agreements and are contractually restricted from repurposing data.

6.Data Transfers and Security

Data may be stored or processed in jurisdictions outside the user's country of origin. All transfers are governed by Standard Contractual Clauses, Adequacy Decisions, or equivalent binding legal instruments.

Security controls include TLS encryption, intrusion detection systems, and zero-trust access enforcement.

7.Retention

Anonymous session and usage data is retained for no longer than necessary to fulfil the purposes stated, or as required for regulatory compliance and auditing.

8.Data Subject Rights

Depending on applicable law, you may have rights to:

• Access or receive a copy of your data
• Request correction or erasure
• Object to processing or request restriction
• Lodge a complaint with a supervisory authority

To exercise any of these rights, contact our Data Protection Officer at [email protected]. We will respond within 30 days.

9.Contact Information

All data subject rights requests or privacy inquiries must be directed to:

Data Protection Officer

Email: [email protected]

Website: www.nuevexa.com

10.Analytics and Marketing Technologies

The following third-party tools are deployed on this website to collect anonymised usage and behavioural data. Each operates under its own privacy policy and data processing agreement:

• Google Analytics 4 (GA4): Tracks page views, session data, and user engagement patterns. Data is processed by Google LLC under the Google Privacy Policy.
• Google Tag Manager: Manages the deployment of analytics and tracking scripts. Does not independently collect or store data.
• Meta Pixel: Tracks website interactions to support conversion measurement and remarketing on Meta platforms (Facebook and Instagram).
• Microsoft Clarity: Provides session recordings, heatmaps, and behavioural analytics to improve the website experience. Data practices are governed by the Microsoft Privacy Statement.

All analytics data is anonymised where technically possible. You may opt out of non-essential analytics by updating your cookie preferences or configuring your browser settings accordingly.

11.Contact Form Submissions

When you submit the contact form on this website, the following data is collected: your name, email address, company name, and message content. This data is:

• Transmitted securely to Nuevexa's CRM system
• Used solely to respond to your enquiry and assess potential engagement
• Not used for unsolicited marketing without your separate consent

Form submissions are retained in our CRM for a period of up to 24 months from the date of submission, or until you request erasure at [email protected].

12.Third-Party Booking and Scheduling

Strategy calls and consultations may be booked via Cal.com, an independent scheduling platform. When you book a call:

• Data you provide (name, email, availability) is processed by Cal.com under their Privacy Policy
• Nuevexa receives booking details solely for the purpose of conducting the scheduled call
• Cal.com's data practices are independent of Nuevexa's and governed by their own terms

We recommend reviewing Cal.com's privacy policy before providing your information through their platform.