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Systems for brands whose store is live and whose customers hear nothing back.
Signal
Live workflowAround 70% of online carts are abandoned. Most small stores send nothing when it happens.
The storefront is rarely the problem. The problem is everything that should happen around it, and does not.
They sign up, and their details never reach the email platform, so no welcome goes out and marketing never knows they exist.
They browse, add to cart and leave. Nothing follows them, although they showed more interest than almost anyone else on the site.
The storefront captures it cleanly. This is the one step that is already automatic in almost every store.
No update on where the order is, no review request, no prompt for the second purchase. Silence until they come back on their own.
New registrants and customers never reach the email tool unless someone exports them, so marketing works from a list that is always out of date.
Shoppers browse, search and add to cart, then leave, and hear nothing. The people who showed the most interest are the ones the store ignores.
Order updates, pauses, swaps and failed payments each mean someone opening two systems and making the same change twice.
Workshops and appointments are arranged over email, prices are changed by hand, and stock lives in a spreadsheet, so the store is only as current as the last manual update.
Every registrant and customer becomes a contact automatically, with the fields marketing needs, the moment they sign up or order.
A welcome when someone registers, a recovery sequence when a cart is abandoned, and updates after the order, by email and messaging where it fits.
Every order visible by stage, from placed to delivered, so the team answers "where is my order" without digging through three systems.
Workshops, appointments and classes bookable and confirmed on the store itself, with reminders and follow-up handled automatically.
Prices and inventory adjusted by rules you set, rather than by someone remembering to update them.
The cost shows up as time, duplicated work, and decisions waiting on someone to assemble the data.
of online carts are abandoned
The long-running industry average. Automated recovery wins a share of those back, and most small stores have no recovery running at all.
after sign-up and checkout
No welcome when someone registers, no update after they order, and no follow-up when they leave.
systems between order and payout
Store, fulfilment, email, subscriptions and accounting each hold part of the order, with the handoffs between them done by hand.
Shopify most often, along with other hosted storefronts, and email platforms such as Klaviyo and Brevo. If a platform has an API or a supported connector, it can usually be automated.
Usually the customer journey: getting every sign-up into the email platform, then a welcome, abandoned cart recovery and post-purchase updates. It is where most stores lose the most, and it is quick to put right.
Yes, and that is often the cheaper fix. Connecting the store properly, cleaning the lists and building the flows usually beats moving to a new platform.
Builds are tested against real volume and failure cases before launch, and anything that touches money is built to fail loudly rather than silently. We avoid launching structural changes into a peak week.
A store to email sync with core customer flows is often live inside a few weeks. Bookings, pricing rules and order pipelines are scoped separately. Contact us with your stack and we will tell you what is realistic.
Join teams who reclaimed 18+ hours/week.
