Esla
Origins
The Brief: From Farm to Checkout
Esla Origins, an artisan brand celebrated for its farm-to-table spices, required a platform to translate their commitment to purity into a high-conversion digital channel. Our mandate was to architect an e-commerce engine that fused rich brand storytelling with a completely frictionless path to purchase.
A Frictionless Path to Purchase
Our mobile-first design focused relentlessly on optimising the purchase funnel. From effortless product discovery to a streamlined one-page checkout, every interaction was engineered to be intuitive, fast, and secure, maximizing conversion rates on any device.
- Secure payment integration for trusted checkout
- Automated order and fulfillment management
- CMS for dynamic inventory control
- A user journey optimised for conversion
The Opportunity
Esla had a premium product with a powerful story but lacked the direct-to-consumer channel to own the customer relationship. By relying on third-party retailers, they were unable to control their brand narrative, leaving a significant revenue and branding opportunity untapped.
The absence of a transactional website was the primary business gap. Furthermore, inefficient, manual back-office processes for managing orders and fulfillment were unscalable and risked creating a poor customer experience as the business attempted to grow.
The Barriers to Scale
The Nuevexa Solution
We engineered an end-to-end commerce ecosystem that is both a beautiful storefront and a powerful business operations tool. We created an immersive digital experience that tells the story behind every product, while empowering the Esla team with a robust and intuitive backend to manage their entire sales and fulfillment lifecycle with ease.
The Commercial Impact
The new platform successfully launched Esla Origins into the direct-to-consumer market, establishing a profitable new revenue stream and giving them, for the first time, complete ownership of their customer experience and brand narrative online.
- Established a profitable, direct-to-consumer revenue stream.
- Streamlined business operations through back-end automation.
- Elevated the brand's digital presence to match product quality.
- Our Core Insight
For an artisan DTC brand, the customer isn’t just buying a product; they are buying its story. The digital experience must therefore be both a brand gallery and a high-performance sales machine. Our solution was to architect a platform where rich, editorial-style content seamlessly guided the user towards a fast, simple, and trustworthy checkout experience.
Let's shape
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