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Consumer food-tech app
First-week user activation rate
User setup time, down from 3 days
Reclaimed per week by the team
Disengaged user identification
The client is a consumer food-tech app that helps households plan and manage their food at home. When Nuevexa came in, the app was still in early access: a strong product with no operational infrastructure behind it. The founding team was handling user activation manually, had no visibility into who was disengaging, and was assembling internal metrics by hand each week.
New user activation was manual, with the team following up individually on every early-access signup
No system to identify users who had stopped engaging before they churned
Internal reporting on activation, retention, and feature adoption was compiled by hand weekly
No automated pipeline to deliver personalised, time-sensitive alerts to users at the right moment
Triggered sequences fire when a user signs up but does not complete their first meaningful action in the app. Multi-touch across push, email, and in-app, timed to when users are most likely to re-engage.
A five-signal model monitors app opens, core feature usage, content engagement, list creation, and session frequency on a daily cadence. Disengaged users are identified on the same day their score drops below threshold rather than a week later.
Automated delivery of time-sensitive alerts, reminders, and personalised suggestions to end users based on their actual in-app data rather than a scheduled broadcast. The right message reaches the right user at the moment it is relevant.
Weekly activation rates, retention curves, feature adoption, and engagement distribution compiled and delivered automatically. The team stopped assembling reports and started acting on them.
An automated pipeline keeps in-app content and reference data up to date across the platform, which removes the manual content refresh cycle that was consuming hours each week.
First-week user activation improvement
User setup time, down from three days of manual work
Eliminated from internal team operations
Disengaged user identification and re-engagement trigger
Join teams who reclaimed 18+ hours/week.
