From waitlist to scale — an automation layer built for both the team operating the platform and the users depending on it.
Where things stood before we started
Pantrly helps people manage their home kitchen — tracking pantry inventory, flagging expiring items, suggesting recipes based on what is available, and building grocery lists. When Nuevexa came in, Pantrly was still in its whitelist phase: a strong product with no operational infrastructure behind it. The founding team was handling user activation manually, had no visibility into who was disengaging, and was assembling internal metrics by hand each week.
New user activation was manual — the team followed up individually with every whitelist signup
No system to identify users who had stopped engaging before they churned
Internal reporting on activation, retention, and feature adoption was compiled by hand weekly
No automated pipeline to deliver personalised alerts — expiry notifications, grocery nudges, recipe suggestions — at the right moment
The automation systems we delivered
User Activation Engine
Triggered sequences fire when a user signs up but does not complete their first meaningful action — adding pantry items or scanning groceries. Multi-touch across push, email, and in-app, timed to when users are most likely to re-engage.
Engagement Health Scoring
A five-signal model monitors app opens, items tracked, recipes tried, list creation, and session frequency on a daily cadence. Disengaged users are identified the same day their score drops below threshold — not a week later.
Smart Notification Pipeline
Automated delivery of expiry alerts, low-stock nudges, and personalised recipe suggestions to end users based on their actual pantry state — not a scheduled broadcast. The right message reaches the right user at the moment it is relevant.
Internal Ops Reporting
Weekly activation rates, retention curves, feature adoption, and engagement distribution compiled and delivered automatically. The team stopped assembling reports and started acting on them.
Content Sync Pipeline
An automated pipeline keeps recipe content, ingredient data, and nutritional information updated across the platform — eliminating the manual content refresh cycle that was consuming hours each week.