SaaS
Automation for product-led growth, from trial to renewal.
What slows saas teams down
Trial drop-off before the activation milestone
Users sign up, miss the first key action, and go quiet. There's no automated recovery. SDRs catch some. Most are lost.
Churn signals surface too late
By the time CS notices a disengaged account, the decision to leave is already made. Flags are reactive, not predictive.
Onboarding runs on manual coordination
Welcome emails, setup calls, feature walkthroughs, all triggered by a human checking a spreadsheet. It doesn't scale.
Revenue reporting requires manual assembly
Finance pulls from Stripe. The CRM pulls from somewhere else. Reconciliation takes two days every month.
Automations built for saas
Trial Conversion Engine
Behavioural triggers watch activation milestones and fire personalised nudges, in-app, email, or Slack, when a user stalls. No SDR required.
Customer Health Scoring Agent
Six-signal model running daily. Flags at-risk accounts the same day they enter the danger zone. Outputs a prioritised CS intervention queue.
Automated Onboarding Pipeline
From signup to activation: personalised sequences, task completion tracking, and escalation triggers, all without manual input.
CRM-to-Billing Sync
Real-time pipeline between your product database, CRM, and billing system. No manual reconciliation. Revenue data is always current.
Renewal and Expansion Workflows
90-day-out renewal sequences, usage-based expansion triggers, and contract renewal automation, without the calendar reminders.