01Manual today
Visitor registers
They sign up, and their details never reach the email platform, so no welcome goes out and marketing never knows they exist.
Industry
Automation for online brands: customer journeys, orders and store operations
Systems for brands whose store is live and whose customers hear nothing back.
Signal
Live workflowManual
Automated
Around 70% of online carts are abandoned. Most small stores send nothing when it happens.
The customer journey
Where a customer hears nothing back
The storefront is rarely the problem. The problem is everything that should happen around it, and does not.
02Manual today
Cart abandoned
They browse, add to cart and leave. Nothing follows them, although they showed more interest than almost anyone else on the site.
03
Order placed
The storefront captures it cleanly. This is the one step that is already automatic in almost every store.
04Manual today
After the order
No update on where the order is, no review request, no prompt for the second purchase. Silence until they come back on their own.
The challenges
What slows Online Brands down
The storefront and the email platform never talk
New registrants and customers never reach the email tool unless someone exports them, so marketing works from a list that is always out of date.
Every abandoned cart goes unanswered
Shoppers browse, search and add to cart, then leave, and hear nothing. The people who showed the most interest are the ones the store ignores.
Orders and subscriptions need a person
Order updates, pauses, swaps and failed payments each mean someone opening two systems and making the same change twice.
Bookings, pricing and stock run beside the store
Workshops and appointments are arranged over email, prices are changed by hand, and stock lives in a spreadsheet, so the store is only as current as the last manual update.
What we build
Automations built for Online Brands
Store to email platform sync
Every registrant and customer becomes a contact automatically, with the fields marketing needs, the moment they sign up or order.
Welcome, recovery and post-purchase flows
A welcome when someone registers, a recovery sequence when a cart is abandoned, and updates after the order, by email and messaging where it fits.
An order pipeline you can see
Every order visible by stage, from placed to delivered, so the team answers "where is my order" without digging through three systems.
Bookings inside the store
Workshops, appointments and classes bookable and confirmed on the store itself, with reminders and follow-up handled automatically.
Rules-based pricing and stock
Prices and inventory adjusted by rules you set, rather than by someone remembering to update them.
By the numbers
What online brands lose every week
The cost shows up as time, duplicated work, and decisions waiting on someone to assemble the data.
~70%
of online carts are abandoned
The long-running industry average. Automated recovery wins a share of those back, and most small stores have no recovery running at all.
Silent
after sign-up and checkout
No welcome when someone registers, no update after they order, and no follow-up when they leave.
3 to 6
systems between order and payout
Store, fulfilment, email, subscriptions and accounting each hold part of the order, with the handoffs between them done by hand.
Our Services
Where we work in your stack
Common questions
Online Brands automation, answered.
Which store and email platforms do you work with?
Shopify most often, along with other hosted storefronts, and email platforms such as Klaviyo and Brevo. If a platform has an API or a supported connector, it can usually be automated.
What should a store automate first?
Usually the customer journey: getting every sign-up into the email platform, then a welcome, abandoned cart recovery and post-purchase updates. It is where most stores lose the most, and it is quick to put right.
Can you fix our existing email setup instead of replacing it?
Yes, and that is often the cheaper fix. Connecting the store properly, cleaning the lists and building the flows usually beats moving to a new platform.
Will automation break during a sale?
Builds are tested against real volume and failure cases before launch, and anything that touches money is built to fail loudly rather than silently. We avoid launching structural changes into a peak week.
How quickly can this be live?
A store to email sync with core customer flows is often live inside a few weeks. Bookings, pricing rules and order pipelines are scoped separately. Contact us with your stack and we will tell you what is realistic.
Next step
If manual work is your ceiling, let's remove it.
We reply within 1 business day.