Sold work reaches delivery as an email
A deal closes in the CRM and the delivery team hears about it in a message, so scope, contacts and deadlines are re-entered into the project tool by hand.
We automate the operations around your client work: onboarding, handoffs, approvals, time and reporting, built on the CRM and project tools your agency already pays for.
Signal
Live workflowAgencies sell time and outcomes. A large share of the unbilled time goes on handoffs, status updates and reports.
A deal closes in the CRM and the delivery team hears about it in a message, so scope, contacts and deadlines are re-entered into the project tool by hand.
Comments arrive by email, chat and calls, so nobody is sure which version was approved, and work waits on sign-off that nobody chased.
Time is logged in one tool and invoiced from another, so over-servicing only shows up at month end, when it is too late to raise it with the client.
Account managers rebuild the same report for every client from several platforms, instead of spending that time on what the numbers mean.
The client work stays with your team. The handoffs, chasing and copying around it move to the system.
| What changes | Run by hand | Run by the system |
|---|---|---|
| New client | Someone sets up the project, sends the contract and books the kickoff when they get to it. | A won deal creates the project, sends the onboarding steps and books the kickoff automatically. |
| Approvals | Feedback arrives across email and chat, and nobody is sure which version was signed off. | One approval step per deliverable, with feedback and sign-off recorded against the task. |
| Scope | Over-servicing shows up at month end, when the hours are already gone. | Logged time is compared with scope as it happens, with an alert before the retainer runs over. |
| Reporting | Numbers copied out of several platforms into a deck for every client. | Reports assembled on a schedule, so account managers write the commentary. |
| Growth | More clients means another coordinator. | More clients means more of the same workflow, with people on the exceptions. |
A won deal creates the project from your template in the project tool, assigns the team and starts onboarding, with scope and contacts carried across.
Contract, intake brief, access requests and kickoff booking go out as one tracked sequence, the same way for every client, with reminders where things stall.
Work goes to the client through one approval step, feedback is captured against the task, and sign-off is timestamped so the version question never comes up.
Logged time compared against scope as it happens, with alerts before a retainer runs over and invoices raised from the same data.
Reports assembled from your ad, analytics and project platforms on a schedule, so account managers add commentary rather than copy numbers.
The cost shows up as time, duplicated work, and decisions waiting on someone to assemble the data.
of unbilled admin every week
Status updates, report building and chasing approvals take time from the people whose hours you sell.
new client set up from scratch
Contract, access requests, kickoff and project setup are done by hand, so each client starts slightly differently.
client reports built by hand
Numbers are copied out of ad, analytics and project tools into a deck or a sheet at the end of every month.
Commonly HubSpot or Pipedrive for the CRM, ClickUp, Asana or monday.com for delivery, Harvest or similar for time, and Xero or QuickBooks Online for finance. If a tool has an API or a supported connector it can usually be automated.
No. We map how work moves through the agency today, keep what works, and automate the handoffs between steps. Where a step is genuinely broken we say so and agree the fix with you first.
All three. The work differs, but the operations around it, onboarding, approvals, time and reporting, follow the same patterns. The build is shaped around your services and tools.
Mostly as faster onboarding, clearer approvals and reports that arrive on time. Anything client-facing goes out in your branding and your wording.
A first build, such as the deal to project handoff or automated reporting, is fixed-scope and usually takes 2 to 4 weeks. Larger changes are phased so the first improvement lands early. Book a discovery call and we will scope it.
We reply within 1 business day.